GJ (Gert Jan) Hofstede GJ (Gert Jan) Hofstede

Professor Emeritus

Gert Jan Hofstede was born in the Netherlands in 1956. He graduated as a population biologist, with a PhD in production planning, a career in Information Systems and a track record as a speaker on culture.

Gert Jan's long-standing aim is teasing out the generic dynamics of human social behaviour. His stance is that people are not unpredictable, but ill-understood. Knowledge is patchy, obscuring the big picture. He uses simulation gaming and social simulation as preferred methods that integrate knowledge from many fields to yield operable knowledge that can be applied in all kinds of practical contexts. He is a personal professor, that is, a full professor based on his work's merit, in Artificial Sociality. See his inaugural lecture here, and his Artificial Sociality Manifesto here. Or hear him on US culture in Freakonomics Radio (2021). As of 2023, he is affiliated with the Urban Economics Group.

More can be found on Geert and Gert Jan Hofstede's site, for instance his blog.