J (Joost) Blankestijn

J (Joost) Blankestijn

Program Manager Innovations for responsible food choices

I'm a program manager paying attention to your needs in food innovations. What gives me a lot of energy is having discussions with (potential) clients and based on that discussion getting them connected with the right scientific expert at Wageningen Food & Biobased Research and negotiating the right agreement for collaboration. My program is called " Food innovation for responsible choices".

Consumers are more conscious than ever about making responsible food choices, and increasingly want to know what is in their food and how it is produced. Furthermore, the world’s population is increasing heavily and demands sufficient nutritious food. Last-but-not-least, they consumer expect great quality and safety of their foods, but demand more. We aim to provide the consumer with safe, cost effective, nutritious, tasty and low footprint foods, that are produced with natural ingredients to allow consumers to make RESPONSIBLE choices.

Our innovations are based on a broad expertise fields and state-of-the-art facilities. Just to name a few: mild preservation technologies, food microbiology, food fermentation, food physics and application, product development, 3D food printing technology, extrusion, separation and drying technologies.

Our propositions to our clients are as follows:

  • Sustainable functional ingredients development
  • Novel food structuring processes
  • Shelf-life management solutions
  • Consumer accepted healthy & clean label foods