The main goal of this project is to investigate innovative solutions that improve the commercial process and logistics process of the daily trade in
floricultural supply chains. The project builds on two completed projects aimed at improving both the auction process (Veilen met Advies - Data Driven Decision Making in Auction Markets) – by Rotterdam School of Management, Erasmus University - and the organization of logistics along the whole supply chain network (DaVinc3i – see – by the Operations Research and Logistics group, Wageningen University.