The objective of RICHFIELDS is to design a world class research infrastructure (RI) on Food and Health Consumer Behaviour and Lifestyle that enables the EU research community to collate, connect and share innovative and existing research data on a common data-platform.
The RI will fulfil the needs of consumers, food industries and SMEs, public health nutritionists, policymakers and other stakeholders to develop, co-create, evaluate and implement effective food and health strategies both at the level of individuals, populations and the EU as a whole. The RI design will support ESFRI, member states and other funding bodies to decide on the further preparation and implementation of the RI.
Conceptual Framework of RICHFIELDS
Organization of the work in 13 work packages
Anouk Geelen is work package leader of WP7 with as main objective ‘To assess and identify gaps and needs of in situ and real-time consumer generated data on food consumption behaviour and lifestyle at home and out-of-home; what is consumed, how much was consumed, by who, where, when, how and why’.