Data management
A supply chain that provides individual consumers with exactly the product they need - at the right time and in the desired amount - thereby preventing food waste. We examine how such a personalized approach could be made possible, perhaps by smart-linking data from diverse sources, such as apps on smartphones and sensors in refrigerators.
We do this in the public-private partnership Houdbaarheid Begrepen (Understanding Shelf Life), in which we cooperate with retail, food industry and technology providers in order to reduce consumer food waste.
