Marktontwikkeling biologische (vers)producten in de bedrijfscateringketen : eindrapport AKK

Summary

Company catering should fulfill an important role in the nationwide objective to let 5% of consumer expenses be on organic products. During the working week, millions of consumers have lunch in the company restaurant. Introducing organic products in company catering reaches a large group of consumers and this is interesting for two reasons; on one hand the consumer who eats organic at home, wishes to find organic products in his company restaurant, on the other hand positive experiences with organic products during lunch can lead to an increase in consumption at home .