General terms & conditions

Welcome to the consumer panel of the Marketing and Consumer Behaviour (MCB) from Wageningen University and Research. Within MCB, we carry out research focusing on consumer behaviour and marketing related to food and agribusiness for which we need a broad range of participants.

The registration survey contains a few short questions which we, with your permission, will store in our database. With this, we can recruit participants in a more targeted way for future studies, and you will have to answer the same questions less frequently.

By completing the registration survey, you will consent that your personal data (e.g. name, e-mail address, birth date, postal code) will be stored safely in our online database and that we may reach out to you with invitations for future research. Only panel managers can directly access your personal data. You can opt-out of the panel at any time.

By providing your personal data you declare that you have provided this information voluntarily. You have the right to withdraw your consent. The personal data you provide will only be used for sending research invitations. You have the right to inspect, delete, correct or limit the processing of personal data, as well as the right to object and the right to data portability.

If you have a complaint, you can submit it to WUR via You can also submit a complaint to the Dutch Data Protection Authority. More information can be found at If you have any questions, you can contact the WUR Data Protection Officer via More information about the processing of personal data can be found at