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Advancing the marketing‐operations interface in omnichannel retail

Rooderkerk, Robert; de Leeuw, Sander; Hübner, Alexander

Publication information

Source: Journal of Operations Management (2023), Volume: 69, Issue: 2 - ISSN 0272-6963 - p. 188-196.
Department(s): Operations Research and Logistics
Type of publication: Non-refereed article in scientific journal
Year of publication: 2023

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