Sustainable Market Innovation Hub


The Sustainable Market Innovation Hub aims at understanding fundamental market change processes that relief sustainability problems and use and adapt market research techniques through which new concrete solutions for complex problems are designed. By doing so, we aim to contribute to sustainable market innovation processes, with a specific focus on the agri-food sectors and developing a relevant body of knowledge.

The Sustainable Market Innovation Hub brings together people through research and educational activities to actively contribute to sustainable changes around the world.

Specifically, at the Sustainable Market Innovation Hub we…

  • Collaborate in national and international (transdisciplinary) research projects on sustainable market innovation.
  • Offer courses in international programs, provide tailored educational activities, and train PhD candidates on sustainable market innovation.
  • Create innovative teaching approaches and materials for sustainable market innovation.
  • Closely work with changemakers in companies and policymaking to develop joint solutions.