Discovering potential market opportunities

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  Monitor Market Functioning

  Each company in the agricultural value chain should benefit from equal opportunities, from a cocoa farmer in Ghana to major European fruit and vegetable traders and from street vendors in Thailand to multinational online retailers. But all too often, trade barriers and unfairtrade practices stand in the way of fair pricing and fair margins for every link in the production chain. Wageningen Economic Research supports companies and policy makers in promoting their societal ambitions without harming their business objectives.

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  Develop Market Scenarios

  To what extent will the increasing global demand for cheese affect European milk production? African swine fever is causing short-term market turbulence, but what will this mean for global competition in the long term? To what extent will demographics and changing consumer needs leave their mark on food markets? Wageningen Economic Research combines quantitative economic models with qualitative research so that we can create market scenarios for a wide variety of different developments. This allows us to identify what the possible impact of current and future trends will be.

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  Analyse Market Impact & Response

  Your marketing and sales departments work hard every day to promote your product range and sell your products. You may be aware of the short-term effects of your commercial activities, but do you also know whether these make a sufficient contribution to your long-term business objectives? Do your efforts support your long term commercial goals, such as an increase in market demand or continuous improvement in your market share?

We investigate and clarify which developments, opportunities, and threats exist in the market, so that you can base your decisions on solid facts. We explore market forces, develop warning systems and determine where the opportunities will occur. Our policy research places us in the unique position of being able to rapidly translate the consequences of policy changes for your organisation. This will help you to understand current and future trends as well as disruptive factors, such as misconduct in futures markets, trade wars and the outbreak of diseases, that might play a role. This knowledge of potential markets, new and conventional technologies, emerging economies and competitors will enable you to improve your competitive market position.

Choosing Wageningen Economic Research affirmed our belief that we’d chosen an independent, renowned research institute. The results in the reports were clearly important for the sector.

Do you need market research?

• Monitor Market Functioning
• Develop Market Scenarios
• Analyse Market Impact & Response
• Brand new: Discover opportunities and threats for your business with Wageningen Food Views

Or are you looking for consumer insights?

• Design & Test Interventions
• Monitor Consumer Behaviour
• Analyse Consumption Motives