
Discovering potential market opportunities
Reliable, pre-competitive data about current and future market developments are essential for your strategic decisions. You may be searching for production opportunities in a new region, or price expectations of essential raw materials. Or you may require greater insight into the long-term implications that potential trade barriers or climate change might have for your business.
What we can do for you
Monitor Market Functioning
Each company in the agricultural value chain should benefit from equal opportunities, from a cocoa farmer in Ghana to major European fruit and vegetable traders and from street vendors in Thailand to multinational online retailers. But all too often, trade barriers and unfairtrade practices stand in the way of fair pricing and fair margins for every link in the production chain. Wageningen Economic Research supports companies and policy makers in promoting their societal ambitions without harming their business objectives.
Develop Market Scenarios
To what extent will the increasing global demand for cheese affect European milk production? African swine fever is causing short-term market turbulence, but what will this mean for global competition in the long term? To what extent will demographics and changing consumer needs leave their mark on food markets? Wageningen Economic Research combines quantitative economic models with qualitative research so that we can create market scenarios for a wide variety of different developments. This allows us to identify what the possible impact of current and future trends will be.
Analyse Market Impact & Response
Your marketing and sales departments work hard every day to promote your product range and sell your products. You may be aware of the short-term effects of your commercial activities, but do you also know whether these make a sufficient contribution to your long-term business objectives? Do your efforts support your long term commercial goals, such as an increase in market demand or continuous improvement in your market share?
Facts that support your strategic intuition
Choosing Wageningen Economic Research affirmed our belief that we’d chosen an independent, renowned research institute. The results in the reports were clearly important for the sector.
Which piece of the puzzle do you need?

Do you need market research?
- Monitor Market Functioning
- Develop Market Scenarios
- Analyse Market Impact & Response
- Brand new: Discover opportunities and threats for your business with Wageningen Food Views