Consumer-oriented product development
The emphasis in the agrifood sector is visibly shifting from production to the market, with consumer communication playing a crucial role.
By studying consumer perceptions of new concepts and technologies Wageningen Economic Research enables businesses to tune in to consumer needs and demands. These businesses can then respond to consumer experience and acceptance conditions. Cultural differences as well as relevant purchasing patterns and dietary practices are also taken into account.
Watch the video: Consumer response to new food technologies
- Unfortunately, your cookie settings do not allow videos to be displayed. - check your settings