FoodProfiler provides insight into who eats food and what, where, why and how it is eaten
More detailed information about consumption patterns will help to ensure the efficient and effective implementation of policies and strategies in the fields of health, sustainability and product development. Consumers are increasingly looking for information about their diet and the impact of their choices. Wageningen University & Research developed a new method to collect data on food consumption patterns: FoodProfiler.
FoodProfiler for consumers, researchers and companies
FoodProfiler - Consumers
Are you interested in determining what type of eater you are? FoodProfiler gives you insight into your eating patterns without having to keep a detailed food journal. It sends you a reminder once a day to enter what you have eaten. With the help of other users and researchers at Wageningen University & Research, you will create an overview of your eating patterns and thereby contribute to insights about eating habits in general.
FoodProfiler - Researcher
Organisations in the food industry make decisions about new products and marketing campaigns without having an accurate understanding of consumer eating patterns. In other words: how what is eaten and when. They use intensive processes, trial-and-error methods, inaccurate sources and low-quality figures.
FoodProfiler - Companies
Organisations in the food industry make decisions about new products and marketing campaigns without having an accurate understanding of consumer eating patterns. In other words: how, what and when food is consumed. They use intensive processes, trial-and-error methods, inaccurate sources and low-quality figures.
Which insights does the FoodProfiler provide?
- What? How often do consumers eat food in product category X?
- Why? What are the motivations?
- When? What time of day and are there any long-term trends?
- How? Ratio of product category X to other categories
- Who? Examples include differences between men and women or between cities