Course

Rural entrepreneurship

Rural entrepreneurship has the potential to drive innovations that can reduce poverty, increase access to food and create employment. For this to happen, actors in agrifood value chains need to trust each other. However, local agrifood value chains are almost always characterised by protectionist behaviour resulting in very high marketing costs and a stalemate, instead of by a drive for positive change and development. This course is focused on breaking the deadlock these value chains are in. It hands you the tools to do that.

Organised by Wageningen Centre for Development Innovation
Date

Mon 29 May 2017 until Fri 9 June 2017

Driving innovation in agrifood value chains

Learn to facilitate chain-wide learning

This course on rural entrepreneurship centres around the Chain Wide Learning  methodology (CWL), that consists of three components:

  • a multi-stakeholder workshop in which producers in the value chain gather and share their issues and opportunities at functional chain levels;
  • a strategic planning process in which the outputs of the workshop are used as inputs;
  • a set of action plans to reduce transaction costs and/or exploit opportunities in the selected agrifood value chains.

When implemented, action plans will build trust and reduce opportunistic behaviour in the selected value chains. As a result, marketing costs and prices will come down while margins increase. The overall performance of the value chain will improve, which will form the basis for private-sector driven innovations in agrifood value chains. During the course, you will get familiar with business planning tools to ensure that (new) business ventures are based on sound business principles, and practice your skills and new-learned tools on actual cases.

Course objectives

Upon completion of the course you will:

  • have become sensitive to imbalances within agrifood value chains and how these issues can be addressed;
  • have strengthened your capacity to promote rural wealth creation;
  • have strengthened your competence in the area of market access of microl entrepreneurs;
  • have the ability to identify pro-poor, smallholder inclusive and/or gender-friendly agribusiness development opportunities;
  • be able to apply the tools that support private sector driven innovations in agrifood value chains.

Target audience

The course is intended for midcareer professionals of government departments, NGOs and civil society organisations, businesses, development agencies, universities and colleges for higher education, and individual consultants working in the domain of private sector and/or market driven development.