The 3-year project CONNECT 4 ACTION kicked off in December 2011, aiming to improve the communication between social and consumer scientists, food technology developers and consumers in order to support the success of novel food products and their commercialisation in Europe.
About CONNECT 4 ACTION
Many new food and drink products, particularly those developed using novel food technologies, are not successfully commercialised and fail early in their launch phase. By connecting key players in the food technology development process within CONNECT 4 ACTION, making them interact at all stages of the project, and enabling them with communication tools, CONNECT 4 ACTION’s objective is to improve multidisciplinary dialogue and to increase consumer acceptance of new food products.Dialogue between key players with different expertise will help to improve the successful commercialisation of novel food products in Europe. Concerns can be identified and analysed at an early stage, which will make it easier to find adequate solutions.