Seminar: Inclusive Market Development

In many lower and middle income countries (LMIC) in Africa and Asia, resource poor consumers and smaller smallholders, rely for a large extent on (peri-) urban based fresh produce markets. The agri-food value chains that these actors are ‘included’ in, tend to carry very high transaction costs.
The focus of this seminar/workshop on ‘Inclusive Market Development’ is to identify actions and interventions that make these fresh food value chains more inclusive, e.g. through reducing the costs of fresh food for resource poor consumers and/or by increasing the income of smaller smallholders.

Organised by Wageningen Centre for Development Innovation

Wed 4 December 2019 09:00 to 14:00

Venue Impulse Building, Stippeneng 2 Wageningen, The Netherlands

The seminar ‘Inclusive Market Development: the role of fresh food markets’ invites students, experts, practitioners, policymakers, researchers and all others interested in the subject, to explore the challenge of how to make fresh, agri-food value chains more inclusive for marginalised groups of people in urban and rural areas. And subsequently to assess how the improved inclusiveness can strengthen the economic capacity of local areas so as to improve its economic future and the quality of life for all.

Setting the scene

The Academic Consultancy Training (ACT) group on Inclusiveness in Sector Transformation will host and facilitate this Seminar/Workshop on ‘Inclusive Market Development’. Their findings will be shared and their approach applied .


For this seminar/workshop, the following speakers will present their respective approaches, cases and challenges:

  • Prof Albert Modi, Deputy Vice Chancellor, University of Kwa-Zulu Natal, South Africa. Albert Modi is the prototype of a very dedicated action and participatory researcher. He will share his inclusive, participatory approach in research and education and illustrate it with a number of examples from his practice.
  • Mr. Moses Ndiritu, local business man, Nakuru, Kenya. Moses is the owner of a number of businesses in the Rift Valley Province of Kenya. One of his products is ‘Jari’. This is cassava flower fortified with Vitamin A, sold through the local kiosks. He will share the challenges he faces in sourcing, certifiying and selling his products.