Apple preference mapping

Development

• In the development phase consumer perception (liking) is explicitly linked to concrete product characteristics.
• Consumer liking for different apples was related to detailed sensory attributes (sweet, sour, crispiness).

Aim

Determine optimal sensorh profiles of apples for different consumer segments.

Preference mapping

• Liking ratings of 1182 consumers in 3 countries (The Netherlands, Germany, and Belgium).
• Detailed attribute evaluation with a trained sensory panel.

Results

• Optimal profiles were realized for 4 consumer groups. Thus 4 new apple varieties have successfully been introduced into the market.
• A model predicting consumer liking from sensory attribute evaluation.

Link to brochure