Project
Development of a new fish product
Product concepts should build upon consumers’ daily product usage.
Background
- Concept development matches the needs of specific consumer target groups with product attributes.
- Repeated consumer testing of fish product concepts takes time, but increases success rate.
Aim
To increase fish consumption.
Challenge
Different consumers experience different barriers to eat fish.
- A survey with over 1000 consumers from our in-home consumer panel TasteNet© revealed 6 user target groups.
- Systematic focus-groups, in-home observations and online concepts testing enabled us to develop a new and differentiating fish product concept.
Link to brochure