Influence of flowers on mood

Product perception in context

• At launch, the context of product presentation becomes very relevant for product perception and appreciation. Context-induced emotions can and should be matched to products.
• With the help of emotional assessments, a new effective dimension can be added to your products.

Aim

To test if the effective projection test is a good emotional assessment tool.

Results

• The presence of flowers affected consumers’ mood.
• Consumer mood affected the emotional appreciation of different photographs. Thus we were able to assess the emotional component of product perception.

Link to brochure