Blended
Integrating Sustainability into Organisational Strategies and Operations (certified micro-credential)
In an era where sustainability is a key driver of business success, this executive course equips you with the knowledge and skills to champion sustainability within your organisation. Gain a robust understanding of how sustainability can be leveraged as a powerful competitive business strategy. Discover the intrinsic value that sustainable practices bring to your business and learn to integrate them into your everyday operations. Join this transformative course to lead your organisation towards a sustainable future, driving both economic value and positive environmental impact. Through expert-led sessions, practical insights, and collaborative learning, you will be prepared to make sustainability a core component of your business strategy and operations.
Target audience
This executive course in sustainability integration is designed for executives, business managers, and sustainability managers of medium and large firms. If you want to design and implement sustainability strategies, and balance sustainability with other goals in your organization, then this course is specifically tailored for you.
Join a distinguished cohort of global leaders, university experts, and Master's students to leverage collective expertise and gain actionable insights. This course is ideal for professionals with a strong understanding of organisational principles and a direct role in addressing sustainability challenges. Here, you will acquire the tools and knowledge to drive meaningful change and lead your company towards a sustainable future.
Learning outcomes
After successful completion of this programme, you will be able to:
- Harness sustainability to gain a competitive advantage, understanding its intrinsic value for business strategy
- Craft a customised sustainability integration plan addressing principles, challenges, and strategies
- Manage stakeholders and build customer relationships around sustainable practices
- Align human behaviour with organisational sustainability goals to drive meaningful impact
- Navigate EU regulations and effectively meet sustainability reporting requirements for firms
Programme
Join our university experts and these leaders in the field, our professors of practice:
- Simone Braaksma, Senior Director, Philips
- Sytze Dijkstra, Netherlands Country Manager, Simply Sustainable
- Martin Geissdoerfer, Associate Professor, Monash Sustainable Development Institute and Cambridge Judge Business School
- Danny Janssen, Director Sustainability Consulting, Forvis Mazars
- Marion Loubiere, Regenerative Agriculture Scale-Up Freelance Expert
- Nanni Manconi, Procurement and Supply Chain Executive Director, Cirfood
- Wijnand Nuijts, Governance, Organizational Behavior and Culture Expert
- Tindaro Paganini, Director Brussels Office, Italian Trade Agency
- Shourya Rane, Global Innovation Portfolio and Operations Manager, Heineken
- Lucas Urbano, Global Director Regenerative Agriculture, Unilever
23 – 25 October: Integrating Sustainability into Organisational Strategies and Operations: A Deep Dive.
Join us for an intensive three-day, in-person training on the WUR Campus. This initial part of the course will cover essential topics, including:
- Environmental sustainability, circularity and business ecosystems
- Sustainability strategy: Balancing between goals
- Managing the external environment and stakeholder collaboration
- Sustainable culture and managerial control systems
- Organisational design and leadership for corporate sustainability
28 October – 13 December: Integrating Sustainability into Organisational Strategies and Operations: Theory to Practice (mixed classroom)
The second part of the course extends into weekly sessions featuring both lectures (2 hours on Tuesdays morning, optionally online) and collaborative group work together with Master's students on real-world challenges presented by global sustainability leaders (4 hours on Thursdays). Customise your learning journey by selecting four or more of the following topics based on your interests and availability:
- Strategising under institutional pressure (28 October – 1 November)
- Governance for balanced decisions between financial and non-financial goals (4-8 November)
- Creating a culture of sustainability (11-15 November)
- Integrating organisational design for sustainability (18-22 November)
- Sustainable HRM practices and the role of sustainability managers (25-29 November)
- Sustainability reporting and EU regulations for firms (2-6 December)
- Organising marketing in a stakeholder-rich environment (9-13 December)
Academic lecturers in this course:
- Maria Annosi, Associate Professor of Innovation and Organisation Theory, WUR
- Jilde Garst, Assistant professor of Corporate Sustainability, WUR
- Paul Ingenbleek, Associate Professor of Marketing, WUR
- Caspar Krampe, Assistant professor of Marketing, WUR
- Maria Jose Murcia, Associate Professor of Sustainability and Director of the Centre for Sustainability and Social Innovation
- Stefano Tasselli, Professor in Organization Design, Exeter University, UK
- Renate Wesselink, Associate Professor of Learning, WUR
Certification
You will receive a micro-credential, rewarded through an Edubadge (digital certificate) after successful completion.
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Join this course now or download the flyer first.