The 'TROFI: The Future Of Good Food' project stood out for its exceptional quality and innovation. The student team, consisting of members from various academic disciplines, partnered with MKB Amsterdam to address the goal of making Amsterdam the World Food Capital by 2025. Through interviews, research, and panel meetings, they developed the TROFI concept, comprising guidelines for assessing and educating on the tastiness, health, affordability, and sustainability of foods, a website facilitating collaboration among stakeholders, and a biannual physical event to showcase entrepreneurial projects.
The jury was impressed by the team's flexibility, creativity, and collaboration skills. Their comprehensive research, visually appealing report, and thoughtful recommendations captured the reader's enthusiasm. Notably, the team's unique report design incorporating captivating artwork added an extra layer of interest and innovation. Despite evolving project requirements, the team remained adaptable and resilient, delivering an impressive and impactful solution that aligned with stakeholder ambitions.
Congratulations to the 'TROFI: The Future Of Good Food' team for their outstanding achievement! Your dedication, professionalism, and commitment to creating positive change are truly commendable. We extend our gratitude to all the nominated projects for their high-quality work and contribution to society.
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ACT student team: Alex van der Walt, Anouk van den Boomen, Diederick Trampe, Guoda Bubnyte, Nina Oskam and Victoria Gomez
Case owner: Bart Drenth (MKB Amsterdam)
Coach: Frans Duurland
Academic advisor: Ayalew Kassahun