In recent years societal interest in the ecosystem effects of the fishing method is increasing. For instance the Seafood Guide creates a market demand for a sustainable transition in the seafood production sector. In addition, import of low-priced seafood products from for instance Asia is another challenge. These societal developments show the need for a sustainable transition in the seafood production sector.
Welfare of fish is part of the concept of sustainability. Captured fish can be protected at slaughter by stunning them first.