FG (Frank) Augustin

FG (Frank) Augustin

Frank has a degree in business administration with a diploma (before Bologna), followed by a Master of Business Administration from Düsseldorf Business School (Univ. Düsseldorf, Germany). In his professional life, he has a strong background in brand consumer goods as a practitioner and manager. Frank is an external PhD student in the Marketing and Consumer Behavior department.

 

His research topic deals with food fraud as a global societal challenge  and the interplay with consumers demand for genuine foods e.g., exploring  consumers making suboptimal decisions in which they prefer adulterated food because they cannot detect food fraud at all, but they think they can.