Paul is a PhD researcher at Wageningen University, at the Department of Marketing and Consumer Behaviour. He has a Bachelor degree in Business Administration and graduated as a Master of Science in both Strategic Management and Social Psychology. Before starting as a PhD, Paul gained experience as a social psychologist in practice, helping both society and organisations improve their operations through behavioural change.
Current research: Examining societal acceptance of new food technologies, under the supervision of Arnout Fischer.
Research interests: Consumer behaviour, behavioural change, social cognition, attitudes, emotions, motivation, decision making and neuropsychology.