This report examines which conditions determine whether or not businesses and individuals will make their activities more nature-inclusive and what options there are to improve the opportunities for scaling them up. The study was limited to nature-inclusive social initiatives, in particular those taken by businesses and entrepreneurs, focusing on initiatives in four economic domains: nature-inclusive farming, urban agriculture, the construction industry and the holiday accommodation sector. The initiatives examined are not cases studies as such, but more in the way of interesting practices from which conclusions can be drawn. To supplement this, some overarching conclusions and recommendations have also been formulated. The analytical framework used in the study was a combination of the transition and policy arrangement approaches. The research was an explorative study based on a document analysis, interviews and group discussions with stakeholders who have a good grasp of the trend in nature-inclusive practices in their sectors, rather than detailed knowledge of specific initiatives. The main conclusions of the overarching analysis are: 1) that the scaling up of natureinclusiveness in economic sectors would benefit if businesses and government embraced a strategic vision, and 2) that a networking and responsive government can promote cooperation between businesses and social actors.