Alumni meeting

Agri-Food Masterclass for Netherlands Alumni Thessaloniki Greece, Sunday 13 November 2016

On behalf of the Ambassador of the Kingdom of the Netherlands to Greece, Caspar Veldkamp, University Fund Wageningen likes to inform you about a pitching event for Greek agricultural start-ups in Greece. This event fits perfectly with the possible formation of an informal WUR alumni network in Greece, as you might already have read about in some of our communciations.

Organised by University Fund Wageningen

Sun 13 November 2016 18:00 to 20:30

Venue Co-working space OK!Thess Cydoniae 2 & Komotinis, Thessaloniki



Ten Greek young entrepreneurs were selected to participate in the 4th Agri-Food Masterclass on Entrepreneurship in Thessaloniki. The 2-day event was co-organized by the Embassy of the Netherlands in Greece, StartLife, AgriEnt, Tropos Branding, and OK!Thess. During the Masterclass the startups were coached and mentored in order to improve their business models. On Sunday night, the teams battled against each other in the knock-out pitching event. The winning startups received a 4-week training at Startlife in the Netherlands.

For the 4th year in a row, the Embassy of the Netherlands organized the Agri-Food Masterclass on Entrepreneurship. For the first time, this event was held in Thessaloniki. The recently opened co-working space OK!Thess served as the setting for this training event.

Continuation of the summary

Gitte Schöber and Jannet de Jong from StartLife, the entrepreneurship facilitator of Wageningen University & Research, came from the Netherlands to train and coach the Greek startups. Through the Business Model Canvas, various keynotes, personality tests, and other activities, the startups learned to look at their ideas from different perspectives and could improve them accordingly. The non-profit organization AgriEnt was the co-organizer of the Masterclass and provided the teams with keynotes on how to find funding.

After two days of intense effort, four startups were selected to compete against each other in a knock-out pitching event. With only limited time available, the teams had to convince the audience of the strength and uniqueness of their business model. The audience decided, through the use of a decibel meter, which team deserved the 4-week soft landing program at Wageningen University and Research.

Thessaloniki’s new co-working space, OK!Thess, served as the stage for the Masterclass and will continue to be a hub for startups in Northern Greece. OK!Thess is operating with the exclusive support of the Stavros Niarchos Foundation.

The Netherlands is proud to be able to help Greek young entrepreneurs in the agrifood sector with our knowledge and expertise in this field. As Ambassador Veldkamp said: “Greece has the potential to become the vegetable garden of Europe and beyond.” As the Embassy of the Netherlands in Greece, we believe we can help Greece in unlocking this potential by boosting innovation and entrepreneurship in the field of agriculture. The Netherlands is one of the key players in the agri-food scene worldwide and we are keen on sharing this knowledge with others. “We are willing to help, since we have the expertise and because in the end, Greece’s economic recovery is in our own interest as a Eurozone country”, says the Ambassador. “We believe there is exceptional talent available in Greece. We need to nurture it to make the economy grow again and create business partners for Europe’s future.”

Former invitation

With pleasure the Netherlands Embassy invites you to the Netherlands Alumni Event for Greek agricultural start-ups on the occasion of the annual Orange Grove Agri-food Entrepreneurship Masterclass, held for the first time in Thessaloniki.

The Agri-food Entrepreneurship Masterclass is an initiative from the Netherlands Embassy, incorporated into the Orange Grove annual event calendar since 2013. Co-organizers are Startlife (linked to Wageningen University & Research) and non-profit organisation AgriEnt.

Kindly inform us of your presence before 8th November by sending an email.