The subject of the coming China Meet-Up of Tuesday 18 June 2019 are the trends and developments of digitalization in Chinese society and the impact of social media on daily life. No one but Manya Koetse, China's social trend watcher and Chief Editor of What's on Weibo, will attend this meeting to share her experiences on this topic.
The Chinese social media landscape is arguably the most dynamic, unique and fascinating in the world. Social media in China has grown phenomenally with the rise of Weibo (China's answer to Twitter) and WeChat (arguably a fusion of Facebook and Whatsapp). This is because of an increasingly high internet penetration rate with just under 50% of the total Chinese population online. There are now 634 million Chinese internet users, that's over twice the population of the US. It is therefore not surprising that social media has become a key target for marketers and businesses across the globe.
|15.30||Short word of welcome by Xiaoyong Zhang, China coordinator WUR|
|15.35||Trends and developments of digitalization in Chinese society and the impact of social media on daily life by Manya Koetse, China social trend watcher and Chief editor of What's on Weibo|
|16.30||Q&A by Manya Koetse, China social trend watcher and Chief editor of What's on Weibo and Xiaoyong Zhang, China coordinator WUR|
|16.45||Drinks & bites|