Gert Jan Hofstede gives masterclass on culture in business

Those that do business internationally find that things do not work in the same way across borders. Germany, Poland, France, China, ...: each time there are surprises. It’s not just the laws but also the simple things that go wrong: how to establish a good relationship, whom to talk to, when is a promise a promise, how to negotiate, what about bribery, when to step on the airplane? It is easy to blame the strangers, instead of one’s own ignorance. If you know about culture you can avoid missing deals or giving up on countries.

Organisator Wageningen Academy

wo 4 november 2015

Locatie Hotel de Wageningsche Berg, Wageningen
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