Peter Feindt will give his inaugural address, entitled 'The reflexive turn in Strategic Communication', on Thursday 6 November 2014. The lecture will take place at the University Auditorium.
Its conceptual roots in Clausewitz’ theory of warfare and ‘strategic management’ link the term ‘strategic communication’ to agonistic, competitive and technocratic notions of society. But strategy requires a constitutive relationship to an organisation’s or individual’s environment. In the globalised network society of the early 21st century, the parameters of strategic communication – issues, relations, identities, themes and meanings – have become the object of dynamic co-construction between individuals/organisations and their partners, competitors and audiences. This suggests a reflexive turn in strategic communication.
Professor Feindt is an interdisciplinary social scientist with a background in political science, economics and philosophy. He has a long-standing interest in reflexive governance, conflict resolution, deliberative participation and creative and collaborative problem-solving, both as a practitioner and as academic teacher and researcher.
His research addresses environmental and technology conflicts; public participation and conflict management; political communication and collaborative governance; the interplay of planned and unplanned transitions; policy discourse and narratives; and inter- and transdisciplinary collaboration. He also has a broader intest in environmental, agricultural and food policy, democracy and participation, multi-arena governance, political communication, and sustainability politics.
Over recent years, he has increasingly become involved in biodiversity policy, with a particular focus on issues of agricultural reform and biopatenting.