What is the link between female entrepreneurship and gender norms in developing countries? We implement an incentivized experiment in India in order to address this question. The invited married couples participate in within-couple and in anonymous cross-gender interactions. The implemented coordination game is designed the address the gender norm of male dominance in the earnings domain.
Do female entrepreneurs reveal different gender norms than female non-entrepreneurs? And does the relevant gender norm differ across the context of family vs. market interactions? We test the hypothesis that female entrepreneurs more likely choose the efficient action in the coordination game even if it imposes disadvantageous income inequality on the male participant, and discuss implications of our findings for the role of entrepreneurship on female empowerment.