Masterclass towards data-driven agri-food business


Masterclass towards Data-Driven Agri-Food Business

Digitalisation, Big Data and Artificial Intelligence provide unprecedented opportunities for food production. The battle for data from farmer to consumer has begun! Data-driven agri-food business requires re-thinking of changing institutional arrangements and fair business models. Concurrently, you have to deal with public concerns about privacy, distribution of power while there is also a strong movement to open up the data and algorithms for sake of food transparency.

Organisator Wageningen Academy, Wageningen Economic Research
Setup Campus WUR


The masterclass will inspire and broaden your mind set, you will:
• Get an overview of developments in agriculture and data-driven food production.
• Learn how data can lead to new business models and consumer markets.
• Understand how data applications cause shifts in roles and power relations among different players in food supply networks.
• Know how to cope with governance of data sharing between organisations.
• Be able to apply this knowledge to your own situation.

The masterclass offers an attractive mix of lectures, practical cases and group work with plenty of time to interact with the experts and other participants. Together you will explore the future challenges and

*The full programme is available under the download the flyer button.

Target audience

This masterclass is designed for professionals working in agri-food supply networks and related (public and private) services with an interest in new business development, ICT, marketing and governance (legal). For instance policy makers, business analysts, information managers, project managers and professionals involved in (current or future) data initiatives.

Course objective

The aim of this masterclass is to gain insight into the state-of-the-art of Big Data applications in agri-food networks. Moreover, related socio-economic and governance challenges are addressed and help you understand how to apply this information in your future practice and business models.

Course leader & experts

The masterclass is given by the following course leader and experts:

Course leader Dr. Sjaak Wolfert is a Senior Scientist in the field of Data Science and Information Management in Agri-Food Business with a long track record of (inter)national public-private partnership projects on ICT development.

Expert Drs. ing. Marc-Jeroen Bogaardt is senior researcher and has a degree in engineering as well in political sciences. He focuses on the interaction between technology, governance and agri-food.

Expert Ing. Gerben Splinter is consultant entrepreneurship and is active as manager in projects where he plays a bridging role between new knowledge / applications and business opportunities within the agricultural sector.