Protecting crops responsibly, while retaining and even improving natural resources. Can this be done? Rob van de Lindeloof, Sales and Marketing Director of Royal Agrifirm Group, thinks that not only his organisation, but the agri- and horticulture at large, should have this ambition.
This also implies the ambition to drive down the need for chemicals. Still, this does not mean that chemical crop protection will be a relic of the past. Not only technology, also nature develops. Chemical innovation should therefore at least be at par, to be ready as a final resort.