Cycles seem very ordinary. But a closer look shows that cycling has a special place in society. It is no coincidence that in places where new things happen we find artists, galleries, the hippest bars and often also bike-manufacturers.
There are many worlds behind cycling. Fixies and hipsters, cargo bikes in Asia, road-cyclists, racing cyclists and their stories, ecofreaks and car haters, bicycle designers, randoneurs and world travellers... In Impulse we show a few fine bikes from a handcraft local bicycle shop with a sense of these worlds behind the bike. And have a look at the magazines. From beautifully designed to activist pamflets, from philo- sophical to material fetishists... Biking means more than you think.