Teamwork as a neglected factor in the adoption process: insights from the Chilean fruit export sector

Aspects such as climate change and higher input cost affect the productivity level and quality of fresh fruit in Chile. Overcoming these problems requires farmers to make changes in their production system.

Organised by Knowledge Technology and Innovation

Tue 24 November 2015 12:30 to 13:30

Venue Leeuwenborch, gebouwnummer 201
Room C068

Gabriela Cofré Bravo (Universidad de Talca, Chile)

Adoption studies try to explain adoption rates of new technology and practices. While recognizing the influence of social capital and farmer networks, many of these studies focus on situations of a single farmer-owner as a decision maker. So they rather look at the external networks of farms instead of the internal networks (i.e. teams). However, in many places, larger teams managed by a farmer-owner operate farms. The presented study examines the influence of teamwork on technology and practice adoption and adaptation.

Gabriela will be encountering Conny Almekinders (KIT)