In this course we create awareness on how selected classical readings from the various disciplines constitute the foundation for many of the current perspectives in consumer studies. Students investigate ongoing effects of these classical texts in theoretical and empirical decisions in setting up consumer studies. Students are challenged to trace back the roots of their own research project to canonical texts.
The team of experienced lecturers provides and champions a broad range of classical readings. The proposed course covers classical works and authors going back to at least the 19th century. Several seminal contributions of important and relevant authors are taken as a starting point. We select the readings together with participants of the course.
After successful completion of this course students are expected to be able to:
1. Distinguish the core themes of foundational authors on current discussions in consumer studies
2. Assess the relevance and influence of classical theories for a research project in consumer studies
3. Appraise the relevance and influence of classical theories for the design of experimental or other empirical data collection in a research project.
4. Compare approaches from a case with other approaches and identify to what extent differences can be traced back to different classical theories and authors