Understanding American Election Campaigns: Reaching Voters

Lecture by Kirsten Verdel, Senior Advisor at Dröge & van Drimmelen Coporate Communication and Public Affairs

Organisator Studium Generale, Wageningen University & Research

ma 29 oktober 2012 20:00

Locatie Impulse, gebouwnummer 115

When each vote counts it’s all about getting people to participate in politics. How does civilian mobilisation work in American election campaigns?

Kirsten Verdel is a former staff member of the Democratic National Committee, where she worked during the 2008 Presidential campaign on strategy, debate preps, rapid response and opposition research, among other things.

Her book Van Rotterdam naar het Witte Huis (From Rotterdam to the White House) was published in January 2009. She frequently writes articles for large national publications (Volkskrant, NRC, Trouw) and often appears on TV (Pauw & Witteman, EenVandaag) and radio shows (Radio 1, Wereldomroep) to comment on developments in Dutch and American politics.

Ms. Verdel will share her experiences as a permanent staff member of the Democratic National Committee during the 2008 Presidential election where she was involved in the strategy of how to reach voters through finely tuned micro-targeting. Find out from her how a very intricate and long process goes on behind the scenes resulting in the polished product of advertisements, articles and speeches. Ms. Verdel will shed a light on this process by explaining what  goes on at a major party's headquarters during election time. She will then focus on the principles the campaign was founded on: trust and responsibility.


Due to unanticipated rescheduling of obligations overseas, Sherlo Esajas will not return to the Netherlands on time to participate in this lecture series.

Uncle Sam
Uncle Sam
Barack Obama
Barack Obama
Mitt Romney
Mitt Romney

About Sherlo Esajas

Sherlo Esajas (1975) is senior advisor at Dröge & van Drimmelen Coporate Communication and Public Affairs. He began his career as media spokesperson and political advisor for former Dutch Vice Prime Minister  and Minister of Finance, Wouter Bos. His wide experience includes having been a liaison between civil society groups, government and the State. Sherlo studied Communication Management and regularly provides political analysis of election campaigns in the Dutch media.