Making the healthy choice the easy choice requires knowledge about our dietary habits. ICT technologies bring opportunities to use food behaviour related big data of consumers and producers. Wageningen leads a European consortium to designs a research platform that serves as an open access, distributed data platform to connect, align and share consumer data. This should enable researchers, policymakers and other stakeholders to develop and evaluate effective food and health strategies at the level of individuals and populations. The outcomes can contribute to respond to societal challenges regarding food and health.
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