Onderwerp scriptie

How restaurant ambiance affects food choices in an augmented reality lab

Research has shown that eating out is associated with energy intake and weight gain. People tend to eat more when, for instance, the background music is experienced as pleasant. However, people also tend to overeat when they experience ambient noise and they increase their consumption speed to leave the restaurant a.s.a.p.

In the recently opened 'Experience Room' (Helix) we created a semi-real life, augmented reality setting of a grand café and are looking for a master student who’s interested in studying how students experience the 'Experience Room' and how the created ambient noise affects people’s food choices and consumption.