The demand for cosmetics without synthetic ingredients is growing amongst consumers. Plants are an important source for these natural ingredients. Researchers at Wageningen investigated which ornamental crops grown in greenhouses in the Netherlands might be useful for use in creams and perfumes. The geranium and chrysanthemum both contain interesting fragrances and components with an antibacterial and preservative effect. Controlled greenhouse cultivation guarantees the quality and allows producers of cosmetics to purchase their ingredients locally. This is how Wageningen UR helps to improve the quality of life.