The product selection in supermarkets could be more sustainable. However, it is no easy task for shoppers to compare products. With The Sustainability Consortium, Wageningen UR researchers have now developed a scientifically based and globally standardised measuring instrument for supermarket products.
More than 1700 suppliers now report on the impact of their products on climate, human rights and animal wellbeing. In response, retailers can make agreements with suppliers for improvements and, in addition to price and quality, give sustainability a place in our decision process. This is how Wageningen UR is working towards improving the quality of life.