At least half of the international trade in cut flowers passes through the Netherlands, entering the country by airplane before being taken to their final destination by lorry.
Wageningen UR has joined forces with the ornamental plant industry to develop smart transportation systems. Special storage techniques allow for sustainable transport, making sure that roses from Colombia or Kenya shipped by boat and train are still fresh when they reach European consumers. This reduces CO2 emissions by about 65 percent and gives the Netherlands flower sector an edge over the competition thanks to higher quality and lower cost. This is another example of how Wageningen UR contributes to the quality of life.