The latest nutritional insights prescribe 250 grams of vegetables per day, while in practice many people do not meet this norm. In response, Wageningen UR researchers and the vegetable industry have put their heads together to come up with ways of increasing vegetable consumption.
They concluded that this norm can be met by offering vegetables more frequently in a day than just at dinner, for instance during lunches at schools and in day-care centres, as a snack at meetings, in coffee corners and restaurants. A study revealed, for example, that restaurants could increase vegetable consumption by 23 per cent. Another way in which Wageningen UR is working on the quality of life.