Board game to promote fish consumption in Indonesia

Published on
March 29, 2017

To address myths leading to limited fish consumption of children and pregnant and lactating women, CDI developed a board game in collaboration with the fish promotion programme of the Indonesian Ministry of Fisheries and Aquaculture. Through research, CDI found that many myths exist that limit children’s and lactating women’s fish consumption. This leads to their undernutrition, because fish is the main protein source for many Indonesian families.

The board game is based on the concept of “Mens erger je niet” but can also be played as a quiz without the board. It contains cards with 25 myths/facts about food consumption, and especially fish consumption, in the first 1000 days. Teams compete against each other, while discussing if the statement on the card is a myth or a fact.

Myths addressed include for example:

  • When women are pregnant: Eating crab will make the child walk sideways;
  • When women are pregnant: Eating calamari and octopus will make the child black (because of the ink), or it will walk back and forth, or cause difficult birth;
  • When women are lactating: Eating fish because will make their milk smell fishy.

The game was developed in the FAFI project (Fisheries and Aquaculture for Food security in Indonesia). The game was launched in March in Jakarta, and received with great enthusiasm by the ministry.