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Communicating sustainable fish in the fish mongers

Gepubliceerd op
24 oktober 2018

At the request of the Good Fish Foundation, Science Shop of WUR has commissioned research on the communication about sustainable fish in the fish mongers sector. The aim of the research was to conduct a baseline measurement among the fish mongers. Because it was not possible to organize the necessary financial resources, no extensive survey could be conducted.

The survey and the in-depth interviews among fish mongers show that communicating about sustainable fish is not common in the fish monger sector, although it differs per product group. In the case of fresh fish, sustainability information is communicated more frequently than in products such as fried fish and in-house preparations such as salads.

A number of interesting issues emerge from the research: