Last week the seventh edition of the European Food and Agribusiness Seminar (EFAS) was held in Zurich. EFAS is a three day business seminar especially organised for CEO’s and experienced leaders working in the global Food & Agribusiness sector. The set-up of the programme is based on the Harvard business case approach.
In 2005 EFAS was held for the first time, with the help of the Wageningen Ambassadors. Every edition is characterised by the development of unique and exclusive business cases. During the seminar the CEO’s of the presented business cases are participating as well. Not only does this provide the CEO’s with valuable feedback, it also engages and inspires the participants.
This year’s edition was opened by Louise Fresco, CEO of Wageningen University & Research. She held a key note speech in which the fundamental issues of today’s Agri & Food business in relation with the upcoming business cases was made. During the following days all issues were addressed and represented in the business cases. New this year was a ‘newsflash case’ regarding shareholder value and sustainability. The case was introduced by Jose Lopez, former COO from Nestlé.
Business cases overview:
- Danone - corporate branding en CSR,
- Gulf Petrochemical Industries Company - global values; unique style,
- Chr Hansen - consumerism and the dynamics of innovation,
- Migrolino - small is fast and beautiful,
- Grupo Calvo - steady in turbulent times,
- Fair Trade International - creating impact,
- Future of Food and Agribusiness 2027.
This edition was organised in joint partnership with the well–respected international business school CEIBS. The seminar took place at their European location in Zurich, at the shores of Lake Zurich. Part of the programme, including the opening, took place outdoors allowing participants and others present the pleasure of enjoying the beautiful landscape and its surroundings.
Interested, or would you like to join next year? Stay in touch by showing you interest on the EFAS webpage and we will keep you up to date regarding next year’s edition – you will receive an email when the new date, location and programme are published.