Rob Lubberink has published a new article in the journal of responsible innovation. It is the last chapter of his PhD thesis with the title “Responsible innovation by social entrepreneurs: an exploratory study of values integration in innovations”. The article is the result of a collaboration with Vincent Blok, Johan van Ophem and Onno Omta. This article explores how social entrepreneurs integrate values into their de facto responsible innovations, and provides empirically informed strategies to develop, implement and scale these innovations. It is based on an empirical investigation of 42 case studies of best-practice social entrepreneurs. This article suggests a synthesised model of integrated strategies for responsible innovation that also covers implementation and scaling of innovation.