A sustainable relationship between farmers and their customers is paramount for good business. To achieve this both parties need to be aware of each other's strengths, weaknesses, and perceptions. In a structured way, the 2-2-Trade tool brings these strengths, weaknesses and perceptions to the surface.
With a facilitated, structured discussion 2-2-Trade creates mutual understanding between farmers and their customers creating space for development and new initiatives and opportunities that bring benefit to both. The tool has been developed in close cooperation between the Wageningen UR Centre for Development Innovation , the Royal Tropical Institute (KIT) and AgriProFocus.
Today, the 2-2 Trade book and supporting materials were launched at the AgriProFocus expert meeting held in Amsterdam.
The book can be downloaded here.