Call for partners: A revolutionary study for short term personal health responses to food products

Project

Call for partners: A revolutionary study for short term personal health responses to food products

Wageningen University & Research has developed an unique study approach to test the effects of different food products on short-term health.

Consumers are more and more interested in the effects of foods on health

Recent technology has yielded new tools and devices that are on the verge of revolutionizing nutrition research. Specifically, wearables allow for real-time and continuous monitoring of various parameters, including blood glucose levels and physical activity. For consumers, retailers, and food companies, the information generated by these wearables provides excellent opportunities for improved, tailor-made nutritional recommendations and provides a scientific basis for personalized dietary advice.

A revolutionary new research design in nutritional studies

Wageningen University & Research has developed an unique study approach to test the effects of different food products on short-term health. This entirely novel approach determines how people feel, physically and mentally, after consuming specific food products and makes a link between these outcomes and blood sugar levels.

The study starts with participants who are enrolled in a dietary trial for 9 weeks. During these 9 weeks, food intake is fully controlled and monitored. The trial consist of 3 repetitive rounds. Testing on three occasions allows us to study the variation within subjects and to gain insight in personal responses.

Participants will wear a continues glucose monitoring device during the whole trial. The glucose responses after consumption of the test product will be measured and compared between products and between participants, and compared within participants after repeated consumption of the same product.

Participants will also provide feedback on well-being, product liking and perceived benefits and provide frequent updates about their mental alertness via a special app. This can be done on multiple occasions before and after consumption of the product.

With this information we can study the relationship between the glucose responses and the feedback from the participants.

The second phase consists of a study in a real life setting.

Partners can bring in their own products

We invite partners to participate in this study with one or more products. The insights gathered on the effect of your product on blood glucose levels and the effects on short term wellbeing and product-related perceptions can be used for marketing communication purposes.

Furthermore partners will gain experience with a new research concept allowing direct side-by-side comparison of specific foods products and meals in a scientific yet ‘real-life’ setting.

Partners can bring in own products, benchmark products as well as new products that are not on the market yet.