The Dutch Digestive Foundation, TNO and Wageningen University & Research have joined forces within the consortium ‘Personalised Nutrition and Health’ to carry out research in a real-life setting into how the fibre intake of individuals can be increased by personalised advice.
The question at the heart of the study is ‘How can we increase consumers’ fibre intake through personalised diet advice?’ The consumption of dietary fibre positively contribute to our digestive health. Furthermore it is associated with decreased risk of colon cancer. It also contributes to a lower risk of other diseases, like heart disease, stroke, breast cancer and type 2 diabetes. A study conducted by the Dutch Digestive Foundation (MLDS) revealed that 75% of the Dutch did not fulfil criteria for fibre consumption (women need to ingest at least 30 grams per day and men at least 40 grams).
The Dutch Digestive Foundation, TNO and Wageningen University & Research are starting a new living lab to study how the fibre intake of individuals can be increased through personalised advice which enables every individual to make a conscious choice to adopt an eating pattern precisely attuned to his or her needs. The study will be conducted within the consortium ‘Personalised Nutrition and Health’ – a long-term public-private partnership within the Dutch government’s Agri & Food ‘top sector’.
Living Lab provides valuable knowledge
This living lab will supply valuable digitised knowledge that can be used in smart software applications and tools for providing consumers with personalised advice. The Dutch Digestive Foundation aims to provide the content of this advice in the future, built entirely on the most relevant scientific knowledge and evidence.
The consortium will bring together a variety of scientific disciplines: from life and nutritional sciences to behavioural and data science. Participating companies can use the insights from the study to learn about how their product can fit within a personalised advice. They will, for instance, be able to tailor advice and shopping lists to individual needs, or design apps which allow people to keep careful track of their health and motivate them to change their behaviour. The large amount of information generated by these ‘do it yourself’ measurements of consumers can also be used to provide support for the health effects of products or for research on nutrition, health and behaviour. Companies throughout the supply chain will be able to use it to add value for their consumers and generally contribute to a healthier society.
The study will also look at topics such as using food product nutritional data, safeguarding consumer data privacy, consumer confidence in dietary advice and consumer choice.
We are pleased to share this living lab with partners who market high-fibre foods. By participating, partners will learn how their products can fit within a personalised food advice and how these products can contribute to increased/adequate fibre intake.
Partners who market high-fibre products sought
In this living lab, we are pleased to work with partners who bring high-fibre products to market. By participating in this living lab, partners learn how their products fit within a personalised food advice and how these products can contribute to increase fibre intake to the adequate level.