Children’s acceptance of sustainable proteins

Project

Children's acceptance of sustainable proteins

When young children incorporate sustainable future proteins into their habitual diet, chances are high that they will continue doing this when they are adults. Wageningen Food & Biobased Research is planning to start a public private project to better understand children’s perception and acceptance of sustainable future protein products. The call for partners is open until June 30th.

The global population will increase from 7 billion in 2016 to more than 9 billion people by 2050, according to estimates by the United Nations. At the same time, prosperity is increasing in large parts of the world, doubling the demand for food. If we want to ensure we produce enough food for all these people, then we must move towards a diet with sustainable proteins, derived from plant sources and waste streams.

Children are the consumers of the future and research has shown that food preferences and eating habits required in childhood continue into adulthood. It is of crucial importance to understand children’s perception and acceptance of sustainable protein products in order to make the needed shift in diet.

A better understanding of the factors that influence children’s perception and acceptance of sustainable proteins can help for product innovation and product communication of sustainable future protein products. When young children incorporate sustainable future proteins into their habitual diet, chances are high that they will continue doing this when they are adults.

Perception and acceptance of future protein products

The overall aim of this project is to better understand children’s perception and acceptance of sustainable future protein products.

Research objectives are:

  • To better understand children’s attitude towards sustainable future proteins
  • To better understand children’s acceptance towards sustainable future proteins
  • To explore barriers and facilitating factors for children’s acceptance of sustainable future proteins 
  • To better understand which product/ eating context factors influence children’s acceptance of sustainable future proteins
  • To explore whether children’s preferences for sustainable future proteins are universal or whether they are influenced by age, gender, developmental phase, cultural background or other background variables

The ultimate aim is that the results of this project contribute to the development of healthy and sustainable food products with a high market acceptance among children now and the consumers of the future.

Call for partners

The results of this project contribute to our understanding of children’s perception and acceptance of sustainable future protein foods.

Further benefits of this project for potential partners are:

  • Generate information on children’s perceptions regarding sustainable future proteins;
  • Generate insights into children’s acceptance of sustainable future proteins including barriers and facilitators for tasting and consumption;
  • Generate insights regarding child, product and context variables that influence children’s preferences for sustainable future proteins;
  • Learnings of how to move the young generation of consumers towards a more sustainable future diet.

Partners can use these insights for product innovation, product reformulation and positioning strategies to enhance acceptance and consumption of sustainable proteins among children.